We have decided to move forward with the advertising campaign using popular fairy tales to target OB anesthesiology chiefs and other higher ups in the field. Today will be spent brainstorming ideas for more ads, determining which platforms we feel we should advertise on, and determining the cost associated with each of these platforms.
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Finally, some advertising
This morning I got an email from Justin, our CEO, asking me to work on a small advertising campaign. His initial idea, the use of fragmented movie quotes to highlight the importance of “getting the full story” has a lot of creative potential. I developed 3 mock up ads using his idea in about 15 …
Lead Gen
I have spent my first half of the day working with Hannah on lead generation, trying to find the emails of Chairs of OB Anesthesia and Chairs of OB. We’ve explored a couple different avenues in our search including LinkedIn, using directories for OB Anesthesia orgs. Unfortunately, most of the directories require you to be …
Meeting the Cohort
Last Wednesday we had our first cohort meeting. It was great to meet the other interns and see some familiar faces. It sounds like some of the other interns are off to a slower start then we are, while others have really hit the ground running with their projects. Hannah and I hope to begin …
Lost in the Wildnerness
It’s complicated technology. You’re going to spend some time lost in the wilderness this summer. — Justin Adams, CEO AlertWatch As my first day with AlertWatch comes to a close, my partner Hannah Nowaske and I have already found ourselves lost in the wilderness of medical jargon and new technology. Our two objectives for this …
Joshua E. J. Young 